With so many ways to create titles on Craigslist, it’s sometimes a
hit or miss getting people to read your ad. Keeping this in mind, we ran
many different titles using an assortment of fonts, wording and
symbols. Then, we used tools like Google Analytics and GetClicky to
gather information by measuring clicks, bounce rates , new users and
time at site.
GetClicky.com and Google Analytics both allow you to track what
people are doing at your site. They tell you how long people stay, what
actions are they taking, bounce rates, clicks, and their physical
location - all of which is very useful information for trying to obtain
more visits to your site. Both are really simple tools to use and can be learned in no time flat.
Combining info gathered from Google Analytics and GetClicky on a
spreadsheet allowed us to find any emerging patterns. Do dollar signs
work better then stars? Do the short, simpler titles work better then
long drawn out ones? Are the keywords you are using working for you or
against? Being able to see and analyze this information allows you to
find what works best for your business.
